As for that "all new" series that no one has heard of? Chatter started on various french websites regarding a "racing" title in the works (source below).
Today, a source confirmed that Ubisoft has been working on an all new racing franchise called "The Crew," being developed by Ubisoft's Reflection's Studio. It's been described to me as a "realistic title, possibly being positioned against Forza and Gran Turismo." Very little information was given, but if true, we should see an announcement and possible trailer this E3. The title is said to be for the
Xbox One, PlayStation 4 and possibly current generation consoles.
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Source for confirmation also responsible for
this